INTERNET MARKETING is a highly complex and
uncertain area of online marketing and is essential to everything that you are
planning to do for your business. But the catch for many people entering the
world of INTERNET MARKETING is that Google keeps making changes, so you need to
understand all of recent updates just to be organized the future, and the new
changes in Pidgeon herald some interesting news for local Dubbo businesses.
Already we have had Google Panda, Penguin
and Hummingbird, but the most recent addition is Pidgeon, and it has actually
made a lot of rather subtle changes that is very important to get your head
around if you are aiming to tackle INTERNET MARKETING.
So, if you don't already know, Panda was
the first major update in this particular series, and it laid the foundation
for what Google considered becoming a 'good website' and punished those that
were not structured well. Penguin then arrived and started attacking all the
dodgy sites that are using underhanded techniques or attempting to buy links--
it pushed again towards websites will need to 'earn' a positon instead of buy
one.
Hummingbird added a new feature to the game
and made us all look to the need for 'responsive design' and recognise the
manner in which the modern user browses the internet. So this brings us to
Pidgeon. Hopefully, you can see the theme that has been building-- Search
Engines reward those deserving. Pidgeon caries on the tradition, but it takes
it even further and helps the locals too!
Essentially Pidgeon has installed a higher
focus upon the importance of local search results to any search queries. What
does this mean? Well let's consider two companies, one is a small local Dubbo
business, has been around for decades, and is attempting to increase their INTERNET
MARKETING. The other is a new franchise store from a company that has 100s of
outlets around the country.
Previously, the smaller local Dubbo store
would be battling with INTERNET MARKETING because they would ought to match the
budget of the larger company. This meant that many small businesses were just
throwing in the towel on INTERNET MARKETING or wasting their money and time.
With Pidgeon, a search in Dubbo, is now most likely to rank a local Dubbo
business as a high result compared to one with a national office elsewhere.
So INTERNET MARKETING's new Google update
is one to really understand to make sure that you can get the best out of your
business!
If you need to drive your INTERNET
MARKETING campaign to a whole new, fantastic level, then I recommend
investigating Internet Marketing Experts Dubbo, call 1300 595 013 or visit at
www.internetmarketingexpertsDubbo.com.au
