INTERNET MARKETING's Pidgeon carries good news for local Dubbo businesses!

INTERNET MARKETING is a highly complex and uncertain area of online marketing and is essential to everything that you are planning to do for your business. But the catch for many people entering the world of INTERNET MARKETING is that Google keeps making changes, so you need to understand all of recent updates just to be organized the future, and the new changes in Pidgeon herald some interesting news for local Dubbo businesses.

Already we have had Google Panda, Penguin and Hummingbird, but the most recent addition is Pidgeon, and it has actually made a lot of rather subtle changes that is very important to get your head around if you are aiming to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update in this particular series, and it laid the foundation for what Google considered becoming a 'good website' and punished those that were not structured well. Penguin then arrived and started attacking all the dodgy sites that are using underhanded techniques or attempting to buy links-- it pushed again towards websites will need to 'earn' a positon instead of buy one.

Hummingbird added a new feature to the game and made us all look to the need for 'responsive design' and recognise the manner in which the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has installed a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Dubbo business, has been around for decades, and is attempting to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

Previously, the smaller local Dubbo store would be battling with INTERNET MARKETING because they would ought to match the budget of the larger company. This meant that many small businesses were just throwing in the towel on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Dubbo, is now most likely to rank a local Dubbo business as a high result compared to one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand to make sure that you can get the best out of your business!

If you need to drive your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend investigating Internet Marketing Experts Dubbo, call 1300 595 013 or visit at www.internetmarketingexpertsDubbo.com.au

Internet Marketing Dubbo - What will 2016 hold for local small business?

Internet Marketing Dubbo is a sophisticated matter, and as we enter into 2016, people are in a mentality where they reflect back on the year that was 2015, and try and work out what life holds in store for them later. This is of course, challenging. You can never ever figure out what is around the bend, but if you figure out the fundamental parts of the past and look for trends you can get a better comprehension. This is specifically true for SEO. I want to try and point out to you a couple of the major news that have been coming out in 2015 throughout the Dubbo SEO market and the globe. From this with any luck together we can try and determine where to focus our efforts, this will be especially useful if you are a local Dubbo business.

Think Local

This is the largest developing trend and it is going to keep increasing in importance. This means that if you are an Dubbo company and you are looking for local customers, then this is fantastic. Starting with the changes from Google Pigeon, we saw a developing trend that local Dubbo searches were actually ranking higher than business with national headquarters, or even spots on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more considering the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be appearing even more in 2016, so look out for them to help with your local search efforts.

Local-boosting tech patterns

There are a few technology areas which are quickly growing abroad and are starting to emerge in Australia and it won't be very long before they gain appeal in Dubbo.

Mobile wallets

Society is becoming more and more used to lugging around less money and slimmer wallets. Particularly with the global sweep (or swipe) of PayWave or PayPass over the past few years and other easy 'contactless' paying technologies we are working towards mobile wallets. This will mean 2 points for a local Dubbo business. 1 - you have to be taking note of growing trends, and make sure you have the capability to actually let people pay - for example, if you are yet to obtain a PayWave or RFID reader for your ship, then get one. And 2 - you can start benefiting from the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send out to people on their phones and therefore directly into their wallets.

Beacons

Beacons are a little something that has had expanding use overseas and we are discovering them locally now too, but they are essentially other ways of getting specials to people locally. It works through Bluetooth, or even a free Wi-Fi, and it just simply provides information or a discount to people who are connected or sign up to the Beacon. This means that customers at your Dubbo store, or even walking past the area will be given more motivation to actually enter the store and make a purchase. It's a creative promotion and marketing tool that will continue to grow in 2016, but I wouldn't be surprised if technology and development changes this even further throughout the year.

Aps

We also will see even greater use of Aps such as Snapchat and Periscope for unusual ways such as advertising. This has been seen in America with national campaigns run by Dunkin' Donuts and Taco Bell employing these aps. It is amazing how men and women can keep reinventing ways to get their business out there, and the same could be done for your local company in Dubbo. Be creative and even analyze what other individuals have done, especially when it comes to social media - if you see a little something you like, take note of it and find a way to incorporate a similar idea into you own strategy.

My concluding pieces of parting suggestions - and these are things that you should do at this moment, today - would be to sign up to an all new Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don't have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Dubbo level, and also boost your authority and perhaps even become a resource for people. This goes towards your local SEO efforts which are key in 2016. So you will perhaps notice that the future actually looks good for Local businesses with trends and technology promoting even greater interaction at a 'community' level. This is great for Dubbo businesses, and so I hope that you are as delighted as I am. With that in mind, if you are lo9oking for more SEO advice, or are looking to boost your SEO efforts, then contact Internet Marketing Experts Dubbo on 1300 595 013 or visit, .internetmarketingexpertsDubbo.com.au

Digital SEO Marketing Dubbo - Facebook Ads Lessons to enhance your Impact

Digital SEO Marketing Dubbo is not as simple as constructing a website there are of numerous different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I wish to show to you a few lessons that I have discovered Facebook Ads. Why Facebook ads? Because Social media is valuable to Digital SEO Marketing, and because there are so many things about Facebook Ads that I wished I knew when I first began investing with them.

Lesson # 1 - Image v Text

This is something that I really had to remember when first beginning. Facebook Ads must contain no more than 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you have to ensure that you have a nice image in your ad and your font isn't too large.

Something that I normally use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of how much text you are using in the ad.

So be sure to keep this in mind and your ads will have more results, and less automatic denial by Facebook.

Lesson # 2 - Location, Location, location-- Don't waste your money

If you have made a Facebook ad before you would know that you should select a location. So if you are a local Dubbo Business then you will want to set the location to Dubbo. It just makes good sense, right?

But what quite a few people overlook is that they choose by default the option for "Everyone in this Location".

So I wish to mention to you what that actually means.-- 'everyone in this location' means every single person in whose Facebook says that they are in Dubbo will be possibly targeted by your ad. This is pretty specific, and yet still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose if you want people who live in Dubbo, as well as just people visiting.

So depending on your local business, you may want to be targeting people that are visiting or even on holiday in Dubbo. By selecting the option for this you can make sure you are getting in touch with the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your effort.

But what it also means that if you just keep selecting 'everyone in this location' then you are by default wasting some of your ad's reach on people that are just visiting.

So remember this option exists, and have a think about what options are going to help your business.

Lesson # 3 - Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As most of us are probably aware, the majority of Facebook users are young, and younger audiences pretty much only use mobile devices. Recent figures from Facebook indicate that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend on your audience, but even though you are targeting at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this option.

What this means is just because you may be on a laptop when you develop and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means see to it you look to make sure the ad works for mobile in the preview, and you explore the amount of ads you want aimed completely to 'mobile.

I hope these few thoughts and pieces of advice will help you to save some effort, time, and even a some money when it comes to Facebook ads and your Internet Marketing efforts in Dubbo.

If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Dubbo on 1300 595 013or visit, .internetmarketingexpertsDubbo.com.au.

Digital SEO Marketing-- The War to find out what Google is 'not providing' you.

Digital SEO Marketing is a tough and complicated area, and one of the ways that makes it even tougher is the way that Google is making it tougher to find information. I am not ordinarily one to complain about the way that Google develops-- mostly they are moving to make the SEO 'game' a more honest a value driven industry, but some things are still exasperating. So what am I complaining about here? Well let me try and clarify it this way.

Despite how you plan to structure your keyword investigation, it all begins with a certain core concept, one that you should develop by looking through your metrics and Google Analytics.

The idea is that from this principal idea and keyword, you then establish a seed list of terms, expanding through related terms and synonyms of your center concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, online marketing and other points to consider.

At one point, Google was willing to make all of its searcher keyword data available free of charge to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now plays.

Google has determined though that they are going to minimize the access to the data generated by specific searchers. This features those who are logged into a Google account such as Gmail and Google+, in addition to anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

As explaining by the Not Provided site, www.NotprovidedCount.com, this impacts an ever increasing amount of data, being upwards of 80 %. This implies that the days of basic and free access to marketing reports through Google Analytics accounts are at an end. Instead, you will need to invest in a Google AdWords advertising account for you to use Google's proprietary information.

There are a variety of good keyword research tools on the market in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it appears that an SEO company may be one of the quickest ways to learn the real metrics for many industry areas. The main worry that is brought up by this is how it has an effect on the small businesses in Dubbo that are attempting to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are looking for more information on ways that you can try and get more accurate info and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some analysis and find one that is best for you. For example, you can contact my SEO firm, Internet Marketing Experts Dubbo on1300 595 013 or visit, www.internetmarketingexpertsDubbo.com.au

Digital SEO Marketing's strength comes from Quality Content

Digital SEO Marketing is based upon a strong bedrock of quality content, so is your Dubbocompany really strong enough to succeed? Far too many places out there are creating content that isn't worth the paper it is printed on (or rather the pixels it is displayed on ...) and the web is flooded with small businesses, like yours in Dubbo, that just try to get some recognition, but annoy people instead. Every online marketer, Local business or even just internet user would prefer to have that one post or video go viral and let the Social Media Machine just bring in free publicity - but the truth is it is a game of chance, and the most ideal plan that everybody can stick to is to make constantly quality content for your fans to love, like and share.

There are a few Big Picture ideas that you must bear in mind when it comes to Content:

Relevant Content is Key.

Facebook is a fast paced and constantly changing environment, and so you ought to make sure you reach people when it is going to be most efficient. This means every thing must concern you, your business, your audience and what you hope to achieve. When you post about something that your target audience genuinely cares about you will see better response.

Content is not just words.

bear in mind that when we go over content you should be considering Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.

Quality means posting content that follows the 3 E's.

Make sure your Content can Entertain, Educate and Empower. You ought to keep these words in mind when developing content. If you can constantly make posts that typify one of the Three E's then you will be on the path to making a reputation for quality content.

If you are not sure about what your online or local Dubbo target market will deem quality, then among the simplest ways to figure it out is to work on some research. Look at your rivals or at other areas around your market to see what other company's in Dubbo post and what type of interaction they get. You shouldn't be wanting to copy them, but rather replicate the areas that work and make their success your own. When it boils down to it though, one of the easiest ways to know what your Viewers will react to will be to just ask them. Make a post or a survey that can engage with your audience to see what they want from you as a company and what they wish to see on their Facebook wall. You may be shocked by what you discover. And so, if you have any questions, or simply wish to chat, call Internet Marketing Experts Dubbo on 1300 595 013 or visit, www.internetmarketingexpertsDubbo.com.au

Digital Advertising Dubbo - New to the world of advertising? Don't be afraid, Be adventurous!

DigitalAdvertising Dubbo is a remarkable area which you need to try for your local Dubbo business if you want to boost your SEO campaign. The ideal place to turn to is Google AdWords to find out how to use advertising, another area is Facebook ads, but let's begin today with running through a few suggestions about Google AdWords and its affect upon SEO and Advertising.

Start off by visiting https://www.google.com.au/adwords/

From here you can start off on your grand journey of Google advertising.

But just before you start, know this:

• You will not see progress until you commit-- don't only spend $1 and expect amazing results.
• You have to let your ad campaign run for a minimum of a week-- if you try and decipher the outcomes before this you will not see what really happens, there is often a peak of interest at the start, which will soothe after a week.
• And there are similarly two different systems in Google AdWords. There is AdWords 'classic' as well as Google AdWords 'Express'.
• You can make an advertisement for your Dubbo Company through Express far more rapidly than classic AdWords, on the other hand you will have less options and less tools.
• Your Ad Campaigns don't pass on between the two systems, so you can't take care of an express ad from Classic AdWords.

So It is quite simple to establish your campaign, simply Google AdWords, click 'start campaign' and you are one your way! Simply choose your location (such as Dubbo) and your Budget. But I have always found the bit that people find daunting understands what to actually write for your ad.

Headline

The headline is the name of an ad. It should be enticing and eye-catching! It should be contained in no more than twenty-five characters. Note: the headline can't be combined with the descriptions.

Description 1 and 2

The description highlights the title and offers a great call-to-action (CTA) to influence the reader to click on your ad for Dubbo. Please note that the two lines can possibly be composed of two parts of a sentence or two small sentences. It could be read at one time. So you can begin a sentence in the description 1 and complete it in the description 2-- that's absolutely fine. However, wach description line cannot go beyond thirty-five characters.

Display URL

It is the URL showed on the ad but it could be different from the real one if it is too long or too complicated. A display URL can have the keyword or the search intent in the URL path to become more relevant.

Official Rules for Writing Ads

• Only one exclamation mark and absolutely no exclamation mark in the headline.
• Do not use the word 'click' or anything that is inconsistent with the presentation of Google searches as per their policy.
• No misusing of upper case.
• Respect the character limits.

All the guidelines for Google ads are detailed here:

https://support.google.com/adwordspolicy/answer/176095?hl=en-G/B.

The preview also reveals you how your ad will look on standard searches along with on mobile searches and for other engines so you can realize how your ad will look for all options. Once you are satisfied, click 'Save' and you will now have completed your very first AdWords Ad for your Dubbo business!

So I have aimed to give you a bit of an understanding of where you can start with Digital Advertising in Dubbo, but there are so many other facets which will call for your focus as your business grows. My professional advice is that you ought to start learning more and more, and the fact that you are checking out this blog is a good start because free information like this can help you combine it all together. If you are searching for even more though, and what to put this into practice, then you may wish to start thinking about an SEO company to increase your Digital Advertising. And so, if you have any questions, or simply want to chat, simply call Internet Marketing Experts Dubbo on 1300 595 013 or visit, WWW.internetmarketingexpertsDubbo.com.au.

Online SEO Advertising - Know your customers to grow your brand

Online SEO Advertising in Dubbo can seem like a difficult matter, but once you start to know some of the major areas it will all make a lot more sense to you and your business. It is hardly surprising that customers are important when it involves business success, but I want to give you a bit of context and reveal to you exactly how critical it is to not only identify your audience in Dubbo and beyond, but to understand them. You may have heard of audience Profiles before, but if not there is a bit of research that as gone into them as a technique that helps you to essentially consider all the ways that your product could be received by customers and therefore to consider your audience when deciding in the world of Marketing, SEO and advertisement. The reality is that producing a 'catalogue' of audience profiles will both inform your Dubbo business in many areas of and identify problems that you are yet to consider.

Mastering the Call to Action

DigitalAdvertising Dubbo

Digital Advertising in Dubbo means nothing if you do not know the best ways to use your Call to Actions or (CTA's), because a Call to action may possibly be the easiest way for you to develop a lead. It can make or break depending upon how weak or strong your CTA is, and so I wish to give you a few tips to make sure that you are doing the best you can to grow your brand and produce those all-important leads.