Internet Marketing Dubbo is a
sophisticated matter, and as we enter into 2016, people are in a mentality
where they reflect back on the year that was 2015, and try and work out what
life holds in store for them later. This is of course, challenging. You can
never ever figure out what is around the bend, but if you figure out the
fundamental parts of the past and look for trends you can get a better
comprehension. This is specifically true for SEO. I want to try and point out
to you a couple of the major news that have been coming out in 2015 throughout
the Dubbo SEO market and the globe. From this with any luck together we can try
and determine where to focus our efforts, this will be especially useful if you
are a local Dubbo business.
Think Local
This is the largest developing trend and it
is going to keep increasing in importance. This means that if you are an Dubbo
company and you are looking for local customers, then this is fantastic.
Starting with the changes from Google Pigeon, we saw a developing trend that
local Dubbo searches were actually ranking higher than business with national
headquarters, or even spots on the other side of the city. Why? Because with
local searches people want to know what is near them! In 2016 this is going to
grow even more considering the recent Google search quality ratings guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also thinking about the My Business API as well as other things Google has
been up to in 2015 will likely prove that they are spending more time and
weighting into local search powers. So with that in mind, there are a few
technological areas that will be appearing even more in 2016, so look out for
them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are
quickly growing abroad and are starting to emerge in Australia and it won't be
very long before they gain appeal in Dubbo.
Mobile wallets
Society is becoming more and more used to
lugging around less money and slimmer wallets. Particularly with the global
sweep (or swipe) of PayWave or PayPass over the past few years and other easy
'contactless' paying technologies we are working towards mobile wallets. This
will mean 2 points for a local Dubbo business. 1 - you have to be taking note
of growing trends, and make sure you have the capability to actually let people
pay - for example, if you are yet to obtain a PayWave or RFID reader for your
ship, then get one. And 2 - you can start benefiting from the mobile nature of
paying. This means advertising and marketing, coupons and other fantastic deals
that you can send out to people on their phones and therefore directly into
their wallets.
Beacons
Beacons are a little something that has had
expanding use overseas and we are discovering them locally now too, but they
are essentially other ways of getting specials to people locally. It works
through Bluetooth, or even a free Wi-Fi, and it just simply provides information
or a discount to people who are connected or sign up to the Beacon. This means
that customers at your Dubbo store, or even walking past the area will be given
more motivation to actually enter the store and make a purchase. It's a
creative promotion and marketing tool that will continue to grow in 2016, but I
wouldn't be surprised if technology and development changes this even further
throughout the year.
Aps
We also will see even greater use of Aps
such as Snapchat and Periscope for unusual ways such as advertising. This has
been seen in America with national campaigns run by Dunkin' Donuts and Taco
Bell employing these aps. It is amazing how men and women can keep reinventing
ways to get their business out there, and the same could be done for your local
company in Dubbo. Be creative and even analyze what other individuals have
done, especially when it comes to social media - if you see a little something
you like, take note of it and find a way to incorporate a similar idea into you
own strategy.
My concluding pieces of parting
suggestions - and these are things that you should do at this moment, today -
would be to sign up to an all new Social Media account. Facebook, Google +,
Instagram, Pinterest. Choose one you don't have for your company yet and start
a new campaign to reach a new audience. As you reach new people, you will grow
your credibility at a local Dubbo level, and also boost your authority and
perhaps even become a resource for people. This goes towards your local SEO
efforts which are key in 2016. So you will perhaps notice that the future
actually looks good for Local businesses with trends and technology promoting
even greater interaction at a 'community' level. This is great for Dubbo
businesses, and so I hope that you are as delighted as I am. With that in mind,
if you are lo9oking for more SEO advice, or are looking to boost your SEO
efforts, then contact Internet Marketing Experts Dubbo on 1300 595 013 or
visit, .internetmarketingexpertsDubbo.com.au
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