Digital SEO Marketing Dubbo - Facebook Ads Lessons to enhance your Impact

Digital SEO Marketing Dubbo is not as simple as constructing a website there are of numerous different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I wish to show to you a few lessons that I have discovered Facebook Ads. Why Facebook ads? Because Social media is valuable to Digital SEO Marketing, and because there are so many things about Facebook Ads that I wished I knew when I first began investing with them.

Lesson # 1 - Image v Text

This is something that I really had to remember when first beginning. Facebook Ads must contain no more than 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you have to ensure that you have a nice image in your ad and your font isn't too large.

Something that I normally use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of how much text you are using in the ad.

So be sure to keep this in mind and your ads will have more results, and less automatic denial by Facebook.

Lesson # 2 - Location, Location, location-- Don't waste your money

If you have made a Facebook ad before you would know that you should select a location. So if you are a local Dubbo Business then you will want to set the location to Dubbo. It just makes good sense, right?

But what quite a few people overlook is that they choose by default the option for "Everyone in this Location".

So I wish to mention to you what that actually means.-- 'everyone in this location' means every single person in whose Facebook says that they are in Dubbo will be possibly targeted by your ad. This is pretty specific, and yet still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose if you want people who live in Dubbo, as well as just people visiting.

So depending on your local business, you may want to be targeting people that are visiting or even on holiday in Dubbo. By selecting the option for this you can make sure you are getting in touch with the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your effort.

But what it also means that if you just keep selecting 'everyone in this location' then you are by default wasting some of your ad's reach on people that are just visiting.

So remember this option exists, and have a think about what options are going to help your business.

Lesson # 3 - Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As most of us are probably aware, the majority of Facebook users are young, and younger audiences pretty much only use mobile devices. Recent figures from Facebook indicate that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend on your audience, but even though you are targeting at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this option.

What this means is just because you may be on a laptop when you develop and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means see to it you look to make sure the ad works for mobile in the preview, and you explore the amount of ads you want aimed completely to 'mobile.

I hope these few thoughts and pieces of advice will help you to save some effort, time, and even a some money when it comes to Facebook ads and your Internet Marketing efforts in Dubbo.

If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Dubbo on 1300 595 013or visit, .internetmarketingexpertsDubbo.com.au.