Digital SEO Marketing is a tough and
complicated area, and one of the ways that makes it even tougher is the way
that Google is making it tougher to find information. I am not ordinarily one
to complain about the way that Google develops-- mostly they are moving to make
the SEO 'game' a more honest a value driven industry, but some things are still
exasperating. So what am I complaining about here? Well let me try and clarify
it this way.
Despite how you plan to structure your
keyword investigation, it all begins with a certain core concept, one that you
should develop by looking through your metrics and Google Analytics.
The idea is that from this principal idea
and keyword, you then establish a seed list of terms, expanding through related
terms and synonyms of your center concept. The expansion of terms will then
begin to be tailored towards SEO ideas, content marketing, online marketing and
other points to consider.
At one point, Google was willing to make
all of its searcher keyword data available free of charge to those wanting to
conduct research. However, this has all changed with the modifications made to
Google's policy and the role that '(Not Provided)' now plays.
Google has determined though that they are
going to minimize the access to the data generated by specific searchers. This
features those who are logged into a Google account such as Gmail and Google+,
in addition to anyone using recent updates of Mozilla Firefox. The secure
searchers are shown in the search result site's domain including 'https' rather
than 'http'.
As explaining by the Not Provided site,
www.NotprovidedCount.com, this impacts an ever increasing amount of data, being
upwards of 80 %. This implies that the days of basic and free access to
marketing reports through Google Analytics accounts are at an end. Instead, you
will need to invest in a Google AdWords advertising account for you to use
Google's proprietary information.
There are a variety of good keyword
research tools on the market in this day and age, however an SEO company is an
invaluable resource. With the changing nature of keywords since Hummingbird,
and the issues of 'Not Provided', it appears that an SEO company may be one of
the quickest ways to learn the real metrics for many industry areas. The main
worry that is brought up by this is how it has an effect on the small
businesses in Dubbo that are attempting to conduct some DIY SEO who don't
always want to run a full SEO campaign or invest too much money in AdWords or
AdSense. Where this goes next in 2016, only time will tell. But if you are
looking for more information on ways that you can try and get more accurate
info and metrics that will actually help you, consider approaching an SEO
Agency. Every agency is different, so do some analysis and find one that is
best for you. For example, you can contact my SEO firm, Internet Marketing
Experts Dubbo on1300 595 013 or visit, www.internetmarketingexpertsDubbo.com.au
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