Online Marketing Dubbo, Is Your Business Plan a Dud?

Online Marketing Dubbo is complicated, so ask yourself, are you destined fail? This is one question that you definitely have to be sure that you are thinking of before you commit too much in an idea that you may not have the time to see prosper. So for example, ask yourself just what issue are you really solving with your Dubbo business? This is a quick and easy thing to think of when considering what kind of online company you may want to start, or a terrific focus if you already have a company working. People will pay money to have their problems dealt with. Whether it's helping them find the local shoe store or the very best solar panel on the market, if you can focus on the situation you are solving and do this well, then you are on your way to building a wonderful online business in Dubbo.

Don't get too worked up if your idea in Dubbo isn't distinct or is actually out in the marketplace. It's not really about the idea as much as it is about the execution of the idea, or to put it simply, how well you deliver your service or product to the market. A basic example is the way Apple works. In case you didn't know, they didn't invent the portable MP3 player, or the iPad; both concepts were already out in the marketplace years before Apple went to market with the two of these product lines. What they did remarkably well was execute a brilliant marketing campaign to make their re-imagined, already in the marketplace product better than anyone else's. If you had an MP3 player, pre-iPod nobody cared, yet if you had one of those small white boxes with an apple on it, you were cool.

Don't be afraid because you are not a world expert on the niche you are marketing to in Dubbo. If you think of it, in most cases the marketing and customer experience matter far more than your product understanding or experience in your niche.

You already have enough plans and experience to make a few ideas fly. Whether it's your profession, hobby, or just a passing passion, you can create an online business from it. There are lots of ordinary people around who have made millions from a simple idea that was of interest to them, often starting from very plain circumstances. Mark Zuckerberg, the Facebook founder, just thought his idea would be fun for the students at his university. Brainstorm some things you're enthusiastic about and establish them into an online business.

You may have experienced some aggravation in your own life with a website, product, or service in Dubbo when you said to yourself, "I could do this better than these guys." This is another way to start thinking about the experiences you have in your own life that can be the inspiration for an online business.

If you are looking for more information, or want to talk to an SEO agency to boost your business even further then call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsDubbo.com.au.

INTERNET MARKETING's Pidgeon carries good news for local Dubbo businesses!

INTERNET MARKETING is a highly complex and uncertain area of online marketing and is essential to everything that you are planning to do for your business. But the catch for many people entering the world of INTERNET MARKETING is that Google keeps making changes, so you need to understand all of recent updates just to be organized the future, and the new changes in Pidgeon herald some interesting news for local Dubbo businesses.

Already we have had Google Panda, Penguin and Hummingbird, but the most recent addition is Pidgeon, and it has actually made a lot of rather subtle changes that is very important to get your head around if you are aiming to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update in this particular series, and it laid the foundation for what Google considered becoming a 'good website' and punished those that were not structured well. Penguin then arrived and started attacking all the dodgy sites that are using underhanded techniques or attempting to buy links-- it pushed again towards websites will need to 'earn' a positon instead of buy one.

Hummingbird added a new feature to the game and made us all look to the need for 'responsive design' and recognise the manner in which the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has installed a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Dubbo business, has been around for decades, and is attempting to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

Previously, the smaller local Dubbo store would be battling with INTERNET MARKETING because they would ought to match the budget of the larger company. This meant that many small businesses were just throwing in the towel on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Dubbo, is now most likely to rank a local Dubbo business as a high result compared to one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand to make sure that you can get the best out of your business!

If you need to drive your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend investigating Internet Marketing Experts Dubbo, call 1300 595 013 or visit at www.internetmarketingexpertsDubbo.com.au

Internet Marketing Dubbo - Your Essential starting resource for your SEO and Marketing Strategy

Internet Marketing Dubbo is so significant in spite of if you are a local business or a large business. And if you have tried your hand at SEO and Marketing, or even if you have no idea where to kick off then this is a fantastic place to start off.

Over the previous ten years I have invested a ludicrous amount of money and energy finding out the best way to have my websites creating income. If I had not had such bad experiences I don't think I would ever been forced into learning this stuff for myself. So keep in mind, and pay attention to a few of the lessons I have learnt so you can get the very best start possible, especially if you are a small company owner in Dubbo, or if you are just starting with Internet Marketing.

1.) The biggest point that I wish to explain is that your SEO Campaign will take time and you cannot be hesitant. I don't want you to be gambling away your life saving on some passing trend, but rather I want to try and make you aware that you can't succeed without passion.

• When you have your first advertising and marketing campaign. Don't put in $2 and make a fuss that it didn't do the job. You need to make a decision.

• You also can't just manage your campaign for a day. It takes at the very least a week to get a proper respect for an ad's success.

2.) When you are creating content, don't just duplicate everyone else, your Internet Marketing are going to be far more desirable if you be unique and look to what is missing from your industry. The best thing you can do is to fill up the gaps in our niche business. This means that if everybody seems to be moving to blogs, produce infographics. Think outside the box, invest in video software and produce something distinct.

3.) Look to creating a calendar to keep an eye on your content. This will help you not only recall what sort of posts or content you have made, but is necessary for planning ahead. One of my favourite ways to increase engagement is to look back over past months or years of content and upgrade blogs, or rediscuss ideas, and don't merely use this for your Internet Marketing or content creation, think outside the box, get organised and begin to see what is being effective, and what still needs improvement.

4.) Some resources that I would recommend that you look into include some terrific research tools as Google Adwords' Keyword Planner tool and ubbersuggest if you want something unique.

• If you want to generate graphics, www.canva.com is great, straightforward and easy to use for all your graphics needs, it is click and drop with plenty of pre-sets.

• When developing infographics, investigate https://infogr.am/ it is a quick way to create a visual representation of data or information without needing to employ a designer or resort to using Microsoft Excel pie charts.

• And also one tool for an neglected area is https://followup.cc/ it is a Gmail plugin which will help you through scheduling and planning because it lets your take note of customers and contacts that you should follow up with. It gives you email reminders and lets you keep track of people so that you can boost your efficiency and guarantee a more professional reputation to your contacts.

5.) Essentially when it comes to measuring the success of your Internet Marketing, it can possibly be rather challenging to see how your business is going compared with your competition in Dubbo or perhaps even around the country. But the ideal way to get a real impression is to not fall into the trap of appearing only at the general 'reach' of your content, but rather its 'consumption. This means the number of times it has been downloaded, clicked on, commented on, viewed, shared, and essentially the amount of revenue it may be said to have generated. You must look at all of this data, and see what the real result has been because while there may be thousands or millions of customers looking at your content as a Dubbo company, if nobody engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Dubbo I have seen a number of the best, and worst attempts at Internet Marketing and so we don't waste any time or your effort in developing real results for SEO campaigns. To find out more contact us on 1300 595 013 or visit,.internetmarketingexpertsDubbo.com.au.

Internet Marketing Dubbo - What will 2016 hold for local small business?

Internet Marketing Dubbo is a sophisticated matter, and as we enter into 2016, people are in a mentality where they reflect back on the year that was 2015, and try and work out what life holds in store for them later. This is of course, challenging. You can never ever figure out what is around the bend, but if you figure out the fundamental parts of the past and look for trends you can get a better comprehension. This is specifically true for SEO. I want to try and point out to you a couple of the major news that have been coming out in 2015 throughout the Dubbo SEO market and the globe. From this with any luck together we can try and determine where to focus our efforts, this will be especially useful if you are a local Dubbo business.

Think Local

This is the largest developing trend and it is going to keep increasing in importance. This means that if you are an Dubbo company and you are looking for local customers, then this is fantastic. Starting with the changes from Google Pigeon, we saw a developing trend that local Dubbo searches were actually ranking higher than business with national headquarters, or even spots on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more considering the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be appearing even more in 2016, so look out for them to help with your local search efforts.

Local-boosting tech patterns

There are a few technology areas which are quickly growing abroad and are starting to emerge in Australia and it won't be very long before they gain appeal in Dubbo.

Mobile wallets

Society is becoming more and more used to lugging around less money and slimmer wallets. Particularly with the global sweep (or swipe) of PayWave or PayPass over the past few years and other easy 'contactless' paying technologies we are working towards mobile wallets. This will mean 2 points for a local Dubbo business. 1 - you have to be taking note of growing trends, and make sure you have the capability to actually let people pay - for example, if you are yet to obtain a PayWave or RFID reader for your ship, then get one. And 2 - you can start benefiting from the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send out to people on their phones and therefore directly into their wallets.

Beacons

Beacons are a little something that has had expanding use overseas and we are discovering them locally now too, but they are essentially other ways of getting specials to people locally. It works through Bluetooth, or even a free Wi-Fi, and it just simply provides information or a discount to people who are connected or sign up to the Beacon. This means that customers at your Dubbo store, or even walking past the area will be given more motivation to actually enter the store and make a purchase. It's a creative promotion and marketing tool that will continue to grow in 2016, but I wouldn't be surprised if technology and development changes this even further throughout the year.

Aps

We also will see even greater use of Aps such as Snapchat and Periscope for unusual ways such as advertising. This has been seen in America with national campaigns run by Dunkin' Donuts and Taco Bell employing these aps. It is amazing how men and women can keep reinventing ways to get their business out there, and the same could be done for your local company in Dubbo. Be creative and even analyze what other individuals have done, especially when it comes to social media - if you see a little something you like, take note of it and find a way to incorporate a similar idea into you own strategy.

My concluding pieces of parting suggestions - and these are things that you should do at this moment, today - would be to sign up to an all new Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don't have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Dubbo level, and also boost your authority and perhaps even become a resource for people. This goes towards your local SEO efforts which are key in 2016. So you will perhaps notice that the future actually looks good for Local businesses with trends and technology promoting even greater interaction at a 'community' level. This is great for Dubbo businesses, and so I hope that you are as delighted as I am. With that in mind, if you are lo9oking for more SEO advice, or are looking to boost your SEO efforts, then contact Internet Marketing Experts Dubbo on 1300 595 013 or visit, .internetmarketingexpertsDubbo.com.au

Digital SEO Marketing Dubbo - Facebook Ads Lessons to enhance your Impact

Digital SEO Marketing Dubbo is not as simple as constructing a website there are of numerous different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I wish to show to you a few lessons that I have discovered Facebook Ads. Why Facebook ads? Because Social media is valuable to Digital SEO Marketing, and because there are so many things about Facebook Ads that I wished I knew when I first began investing with them.

Lesson # 1 - Image v Text

This is something that I really had to remember when first beginning. Facebook Ads must contain no more than 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you have to ensure that you have a nice image in your ad and your font isn't too large.

Something that I normally use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of how much text you are using in the ad.

So be sure to keep this in mind and your ads will have more results, and less automatic denial by Facebook.

Lesson # 2 - Location, Location, location-- Don't waste your money

If you have made a Facebook ad before you would know that you should select a location. So if you are a local Dubbo Business then you will want to set the location to Dubbo. It just makes good sense, right?

But what quite a few people overlook is that they choose by default the option for "Everyone in this Location".

So I wish to mention to you what that actually means.-- 'everyone in this location' means every single person in whose Facebook says that they are in Dubbo will be possibly targeted by your ad. This is pretty specific, and yet still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose if you want people who live in Dubbo, as well as just people visiting.

So depending on your local business, you may want to be targeting people that are visiting or even on holiday in Dubbo. By selecting the option for this you can make sure you are getting in touch with the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your effort.

But what it also means that if you just keep selecting 'everyone in this location' then you are by default wasting some of your ad's reach on people that are just visiting.

So remember this option exists, and have a think about what options are going to help your business.

Lesson # 3 - Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As most of us are probably aware, the majority of Facebook users are young, and younger audiences pretty much only use mobile devices. Recent figures from Facebook indicate that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend on your audience, but even though you are targeting at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this option.

What this means is just because you may be on a laptop when you develop and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means see to it you look to make sure the ad works for mobile in the preview, and you explore the amount of ads you want aimed completely to 'mobile.

I hope these few thoughts and pieces of advice will help you to save some effort, time, and even a some money when it comes to Facebook ads and your Internet Marketing efforts in Dubbo.

If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Dubbo on 1300 595 013or visit, .internetmarketingexpertsDubbo.com.au.

Digital SEO Marketing-- The War to find out what Google is 'not providing' you.

Digital SEO Marketing is a tough and complicated area, and one of the ways that makes it even tougher is the way that Google is making it tougher to find information. I am not ordinarily one to complain about the way that Google develops-- mostly they are moving to make the SEO 'game' a more honest a value driven industry, but some things are still exasperating. So what am I complaining about here? Well let me try and clarify it this way.

Despite how you plan to structure your keyword investigation, it all begins with a certain core concept, one that you should develop by looking through your metrics and Google Analytics.

The idea is that from this principal idea and keyword, you then establish a seed list of terms, expanding through related terms and synonyms of your center concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, online marketing and other points to consider.

At one point, Google was willing to make all of its searcher keyword data available free of charge to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now plays.

Google has determined though that they are going to minimize the access to the data generated by specific searchers. This features those who are logged into a Google account such as Gmail and Google+, in addition to anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

As explaining by the Not Provided site, www.NotprovidedCount.com, this impacts an ever increasing amount of data, being upwards of 80 %. This implies that the days of basic and free access to marketing reports through Google Analytics accounts are at an end. Instead, you will need to invest in a Google AdWords advertising account for you to use Google's proprietary information.

There are a variety of good keyword research tools on the market in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it appears that an SEO company may be one of the quickest ways to learn the real metrics for many industry areas. The main worry that is brought up by this is how it has an effect on the small businesses in Dubbo that are attempting to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are looking for more information on ways that you can try and get more accurate info and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some analysis and find one that is best for you. For example, you can contact my SEO firm, Internet Marketing Experts Dubbo on1300 595 013 or visit, www.internetmarketingexpertsDubbo.com.au

Digital SEO Marketing's strength comes from Quality Content

Digital SEO Marketing is based upon a strong bedrock of quality content, so is your Dubbocompany really strong enough to succeed? Far too many places out there are creating content that isn't worth the paper it is printed on (or rather the pixels it is displayed on ...) and the web is flooded with small businesses, like yours in Dubbo, that just try to get some recognition, but annoy people instead. Every online marketer, Local business or even just internet user would prefer to have that one post or video go viral and let the Social Media Machine just bring in free publicity - but the truth is it is a game of chance, and the most ideal plan that everybody can stick to is to make constantly quality content for your fans to love, like and share.

There are a few Big Picture ideas that you must bear in mind when it comes to Content:

Relevant Content is Key.

Facebook is a fast paced and constantly changing environment, and so you ought to make sure you reach people when it is going to be most efficient. This means every thing must concern you, your business, your audience and what you hope to achieve. When you post about something that your target audience genuinely cares about you will see better response.

Content is not just words.

bear in mind that when we go over content you should be considering Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.

Quality means posting content that follows the 3 E's.

Make sure your Content can Entertain, Educate and Empower. You ought to keep these words in mind when developing content. If you can constantly make posts that typify one of the Three E's then you will be on the path to making a reputation for quality content.

If you are not sure about what your online or local Dubbo target market will deem quality, then among the simplest ways to figure it out is to work on some research. Look at your rivals or at other areas around your market to see what other company's in Dubbo post and what type of interaction they get. You shouldn't be wanting to copy them, but rather replicate the areas that work and make their success your own. When it boils down to it though, one of the easiest ways to know what your Viewers will react to will be to just ask them. Make a post or a survey that can engage with your audience to see what they want from you as a company and what they wish to see on their Facebook wall. You may be shocked by what you discover. And so, if you have any questions, or simply wish to chat, call Internet Marketing Experts Dubbo on 1300 595 013 or visit, www.internetmarketingexpertsDubbo.com.au