Digital Advertising in Dubbo means nothing if you do not know the best ways to use your
Call to Actions or (CTA's), because a Call to action may possibly be the
easiest way for you to develop a lead. It can make or break depending upon how
weak or strong your CTA is, and so I wish to give you a few tips to make sure
that you are doing the best you can to grow your brand and produce those
all-important leads.
Wording
Really easy,
stay clear from commonly used words that are going to make you seem desperate
or like you are pushing for a sale. For example, selecting between the words,
'buy' and 'shop' as a CTA, one might imagine that they each mean the same
thing. But you must understand that many people on the internet usually avoid
commitment, therefore subconsciously even there is a propensity for consumers
to think that the word 'buy' is locking them into something, whilst 'shop' is a
way for them to learn more relevant information. The point I am attempting to
make is that you really must think of the wording and avoid words that have
unintended effects.
Shape and Colour
It may seem unusual, but Shape and colour of your CTA can affect its effectiveness. In the world of Digital Advertising there have been a lot of reports into the idea of style and its affect upon a person's perception, and essentially one theory claims that curves are the most suitable way to go. So, if you intend to try and optimise even more, think about making the button for your call to action curved, rather than a square.
Now, colour,
this is an additional area that there are a few theories on. Some people will
have you believe that green is wonderful because it means 'go', but to stay
away from red because it is 'stop', or that blue is calming so it will make
customers more relaxed ... In the end there really isn't any definitive
evidence to suggest one option over every other, so just select what works best
for your concept. One thing that I will discuss though is that you should
understand the font size and colour-- If you want your digital advertising to
be most helpful in the Dubbo area, it is a smart idea to try and make it
different from the rest of your content, but don't go too crazy.
Location
Where your call
to action is set is quite crucial to digital advertising success.
All that I
suggest by this is ensure that you don't have it tucked away in a corner
somewhere, or that you have way too much text that is complicating the Call to
action.
Eventually it
all comes down to identifying the combination that works for you, remember your
wording, shape, colour, size and positioning of your brand's Call To Action,
and when you bring all the components together just think easy and think about
your consumer.
Improving your
Online Sales with good CTA's.
If you want to
improve your digital marketing strategy in Dubbo or just want know more about
CTA's then don't hesitate to give us a call on 1300 595 013 or visit our
website: www.InternetMarketingExpertsDubbo.com.au.
This piece is
written with a handful of tips in mind, and it comes from a fair bit of trial
and error, but we would love to hear some of your tips and feedback! So if you
have been battling with CTAs, have found something that works, or even know of
a colour that works for you, let us know, or want a few free tips give us a
call on 1300 595 013.
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